Digital Strategy Β· Innovation Β· Builder

I build the thing while everyone else is still in the meeting.

Digital and innovation strategist, indie maker, and builder of Everyday AI with 15+ years shaping how brands connect with people online. Currently leading digital strategy at a top agency and shipping side projects on nights and weekends.

15+
Years in Digital
46+
Apps Shipped
3
Ventures
"Make the internet suck less β€” through building useful tools, sharing practical knowledge, and elevating the conversation beyond hype."

Jack's Mission

Genuinely Curious.
Digital Strategist.
Practitioner-Builder.

"The best way to learn technology is to build with it, and explore what's possible"

A core belief

I'm Jack DeManche β€” a Boston-based digital strategist and builder with 15+ years spanning Fortune 500 brands, scrappy startups, and the frontiers of new technology. My work lives at the intersection of executive-level strategy and hands-on technical execution. I can write the deck and ship the prototype in the same weekend.

By day I lead digital strategy at a marketing agency. On the side, I build with AI: tools, agents, and systems that make work better. My path here ran through Web3, where I learned to think about coordination, ownership, and what happens when you give people the ability to build their own solutions. That builder's instinct is now fully focused on AI.

Values

✨
Genuineness

Respect for the honest and authentic version of yourself β€” positive mental attitude included.

🧭
Leadership

A genuine leader is not a searcher for consensus but a molder of consensus.

🀝
Community

If you want to go fast, go alone; if you want to go far, go together.

πŸ”
Curiosity

Never stop exploring, learning, improving, and enriching your mind.

πŸ”¨
Craft

Ship it, then talk about it. The prototype beats the deck.

Where I've done
the work.

2020 to Present
Precision AQ (formerly PRECISIONeffect)
Associate Vice President, Digital Strategy

Digital strategy across web, social, and emerging tech for healthcare brands.

2018 to 2020
MMI Agency
Digital Strategy Director

Social, community, and digital strategy for consumer and tech brands.

2016 to 2018
Gillette North America, Procter & Gamble
Senior Manager, Content, Social & Community

Content, social, and community strategy for the Gillette brand.

2014 to 2016
Allen & Gerritsen
Digital Activation Specialist

Digital and social activation for B2B and consumer brands.

2009 to 2013
Dailybreak Media (formerly CampusLive)
Community Experience Manager

Built the company's social and community programs from scratch.

2020 to Present
Various Web3 Projects
DAO Contributor: Strategy, Marketing, Community

Strategy, marketing, and community work for DAOs, focused on governance and decentralized coordination. It taught me how communities form around new technology, and pushed me toward building with AI.

For the full background, find me on LinkedIn.

Things I actually shipped.

Side projects, tools, and experiments built on nights and weekends. Shipping beats theorizing every time.

Ventures

Consultancy
The Genuine Organization

A strategy consultancy and creative project studio, built to make the world a little more genuine through thoughtful strategy, community thinking, and independent work.

Visit β†’
AI Tool
Precision AEO

An Answer Engine Optimization readiness audit. It scans a domain, scores it, and shows what to fix, with a companion white paper, playbook, and custom GPT.

Visit β†’
Media & Publishing
The Ideas Inside

A media and publishing project. A lifestyle concept on internet culture.

Visit β†’

Builds

AI Tool
Everyday AI

A practical resource that demystifies AI for everyday people. Tools, frameworks, and guides that help you work smarter, minus the hype.

Visit β†’
Open Source
Selfcaster

An open-source, self-hosted Farcaster client.

Visit β†’
Community
Genuine Dead

A community project at the intersection of music, culture, and the decentralized web. Built for the heads.

Visit β†’
Community
No Jerks Club

A community built on a simple premise: the internet, and the world, is better when decent people look out for each other. No jerks allowed.

Visit β†’
Tools & Productivity
Lettuce Know

A collaborative to-do app for teams. Shared task management that's simple, clear, and fun to use.

Visit β†’

Focused takes.
Clearly stated.

Short-form strategy artifacts β€” each one says one thing well.

View All Signal Pages →

Thinking,
in progress.

Short-form dispatches β€” triggered by something real, scoped to one idea, written with AI and disclosed as such.

View All Field Notes →

What I bring to the table.

πŸ“
Digital Strategy
Omnichannel planning, content architecture, web strategy, and digital experience design for complex organizations.
πŸ‘₯
Community Strategy
Building, scaling, and governing online communities, from brand social programs to DAO governance, decentralized coordination, and Farcaster miniapps.
πŸ€–
AI & Innovation
Prototyping AI-powered tools, building with LLMs, and translating emerging tech into practical organizational value.
🎯
Brand & Growth Marketing
Consumer engagement, influencer strategy, content marketing, and campaign management across CPG, tech, DTC, and beyond.
πŸ”¨
Building & Shipping
Vibe coding, rapid prototyping, JAMstack deployment. From idea to live URL β€” without waiting for permission.

Let's talk about
something real.

Whether it's a strategy challenge, a side project, a speaking opportunity, or you just want to compare notes on whatever's happening in tech β€” I'm always up for a good conversation.